I find the revenue hiding in your store.
In the checkout, in the pricing, in the range, in new ways to buy. 20 years of experience, €210M in measured added revenue¹, now on your team by the day. Even for just one or two months.
15 minutes. I will tell you honestly whether it fits.
Only 3 CCO slots in total · next start: possible right away€250,000 → €1M monthly revenue (Geschenke24) · +20% revenue in 30 days (Rockstar Nails)
I think I know what makes an online business successful. I proved that with jochenschweizer.de. Jörg Dennis Krüger understands a great deal about online business. I think he is the right man when it comes to pushing online revenue.
Jochen Schweizer, founder
Jochen Schweizer on working with Jörg Dennis Krüger.
You have traffic, a team and tools. What is missing is someone who finds the revenue.
Most stores do not fail for lack of ideas. They fail because nobody systematically hunts for the money that is already there. That is exactly what a fractional Chief Conversion Officer does. On your team by the day, even for just one or two months to give the business a push.
The checkout leaks
Visitors put products in the basket and disappear. Nobody works out why those particular steps fail.
Pricing is guesswork
You do not know whether €5 more or less would double your revenue. Nobody tests it systematically.
The range is diluting
Products that do not sell eat attention. The real bestsellers get no push. Nobody looks.
New ways to buy are missing
Customers would order differently if you offered it. But nobody builds new buying experiences.
The team has no priority
New ideas every week, no decision. Nobody says: we are testing this now. Nobody owns the number.
Agencies pull in different directions
Freelancers and agencies work next to each other, not with each other. Nobody steers them toward one goal.
What I have measured.
Starting point: €250,000 monthly revenue, growth had stalled. What I did: radical, systematic testing along the entire purchase process. Result: €1M monthly revenue.
Starting point: friction in the checkout process. What I did: targeted optimisation and removal of the barriers. Result: +20% revenue within one month.
- Sixt Conversion, usability and tracking for the global corporate websites
- Regiondo Head of Product Marketing, Performance Marketing and Conversion
- Geschenke24 €250,000 → €1M monthly revenue
- Rockstar Nails +20% revenue in 30 days
- Gutta Shop
- Kettner Edelmetalle
- JDKRUEGER&CO
- Oveler
Three ways I move your revenue.
Short version: steering without touching your day to day goes to the revenue lever. Steering plus leading your team goes to full throttle. Still building goes to sparring. In doubt, take the first call and I will tell you honestly what fits.
For online stores from roughly €100,000 monthly revenue. Below that the sparring usually fits, and you should still ask.
The revenue lever.
I take your store apart, find the biggest levers and set them in motion: conversion roadmap, test programme, weekly decisions.
For stores from roughly €100,000 monthly revenue.
By the day · cancellable monthly · even just 1 to 2 months
Full throttle.
Like the revenue lever, plus active leadership of your team two days a week and tighter steering of your agencies and freelancers.
For stores growing or rebuilding.
By the day · cancellable monthly · even just 1 to 2 months
Conversion sparring.
A fixed two-hour sparring session every week plus async access for short questions. You bring your decisions, pricing, tests, agencies, and you leave with an answer.
For startups and stores still being built, also below €100,000 monthly revenue.
Cancellable monthly · upgrade any time
Limited to 3 CCO slots and 4 sparring slots. Terms are discussed in the first call, matched to your store and your package. Most clients book a few weeks or a couple of months: a push, then out again. Execution stays with your team, the steering is mine.
Who you are getting on the team.
Jörg Dennis Krüger, fractional Chief Conversion Officer, known in Germany as "Der Conversion Hacker®". In CRO since 2006. Previously at Sixt (conversion, usability and tracking for the global corporate websites) and Regiondo (Head of Product Marketing and Conversion). Then founded JDKRUEGER&CO and the startup studio Oveler. Author of three books, among them "Conversion-Boosting mit Website Testing". 1,000+ articles, speaker at OMR, DMEXCO and OMKB, podcast host since 2021. Multiple Gold Stevie winner.
From first enquiry to day one in under two weeks.
First call (15 min)
I look at your store beforehand. We work out whether your store and the role fit. If they do not, I say so, honestly and directly.
Fit call (60 min)
Numbers, team, goals, terms. Afterwards you get a one-page start offer.
Day 1
Analytics access, kickoff with your team, a first priority list the same day.
€250,000 → €1M monthly revenue (Geschenke24) · +20% revenue in 30 days (Rockstar Nails)
Frequent questions.
What does it cost?
Terms are discussed in the first call, matched to your store and your package. The shape matters more than the price: by the day, cancellable monthly, even for just one or two months. Most clients book exactly that, a push, then out again.
How long do clients typically book you for?
A few weeks to a couple of months. The model is built for it: I find the levers, set them in motion with your team, and once the system runs you no longer need me.
How is this different from JDKRUEGER&CO?
There a system works on your store on a performance basis. Here I work personally inside your team, by the day. The two combine well, and the first call is where we work out what fits.
What actually happens on a CCO day?
Analysis, prioritisation, test briefings, team steering, decisions. At month end a memo with numbers goes to the management team.
Do you handle implementation?
No. Implementation stays with your team or your agencies. Both of them get considerably faster.
How quickly can we start?
As soon as a slot is open, usually within two weeks.
What if all slots are taken right now?
Then put your address in the slot alert below. You get one mail the moment a slot opens. No newsletter, no spam, just that one notification.
Remote or on site?
Remote first. On-site days by arrangement, travel billed separately.
Pick a time.
15 minutes, an honest answer. I look at your store beforehand.
€250,000 → €1M monthly revenue (Geschenke24) · +20% revenue in 30 days (Rockstar Nails)
Only 3 CCO slots. If more revenue should come out of your store in 2026, this is the most direct route.
Even for one or two months. And yes: this page is my craft. That is exactly how systematically I work on your store.
15 minutes, an honest answer. I look at your store beforehand.
Only 3 CCO slots in total · next start: possible right away€250,000 → €1M monthly revenue (Geschenke24) · +20% in 30 days (Rockstar Nails) · Sixt, Regiondo and Jochen Schweizer trust my work
Not the right moment? Leave your address and I will write the moment a slot opens.